THE CASE OF LinkedIn Study Example | Topics and Well Written Essays - 250 words - 1

THE OF LinkedIn - Case Study Example LinkedIn marketing team needs to conduct market research in the GCC region, especially the culture of the Muslim community. The operations of LinkedIn Company are all about interactions and exchange of ideas. If the market research can identify the specific culture of cooperation in the GCC region, then the company can increase the membership base (Rodrigues, Maccari & Lenzi, 2012). Furthermore, identifying the different groups of potential members such as the CEOs, the business people, the young professionals and many others, may help expand the membership volume. Additionally, the company should adopt a social media platform costumed to the language and lifestyle characteristics of the Asian, especially the Muslim community. Nevertheless, the company will incorporate some of the giant companies in the GCC region in the management team to lure the members from the GCC. The strategy of increasing the membership in the GCC region may not be the same as the ones used in Europe because the two regions have different national cultures. For example, the European market may view LinkedIn connection agenda as healthy, and many people in the area would be willing to participate. On the other hand, GCC region is a reserved culture, which views the interaction as intrusion into their culture and way of life. Therefore, Europe would need a little convincing since they would readily accept. Porter’s five forces analyzes the competitive environment for business firms. The LinkedIn is a professional networking company whose operations depend on the massive wave of social media interaction currently sweeping the globe. The first Porter model force is existing rivalry among competitors. The LinkedIn is facing competition from Facebook, WhatsApp, and Twitter. However, the level of this force is not high on LinkedIn because most of its competitors are more social